Joey Vento Dies
One of the few public figures in Philadelphia unafraid to speak his mind.
South Philly legend Joey Vento, who opened Geno’s Steaks at 9th and Passyunk in 1966, died today of a massive heart attack. Vento was 71.
“We’re a little tragic here right now,” Vento’s nephew Joseph Perno, manager at Geno’s, said tonight. “We’re doing fine. So far, so good.”
Vento was a controversial figure, perhaps known best for signs at his steak shop requiring customers to order in English that prompted a lawsuit in 2006. Geno’s Steaks also had a longstanding feud with Pat’s King of Steaks, which claims to have invented the cheesesteak in 1933.