Re: Sticking It to “the Man” December 15 2006
Alex — I don’t suppose you remember what “LSMFT” means?
It was immediately recognizable to anyone who lived through the 40’s and 50’s.
When I read your post it immediately came to mind — an example of the long-term effectiveness of advertising. It was the Lucky Strike slogan and it translated as “Lucky Strike Means Fine Tobacco.” The early ads associated it with the men who had gone to war — both WWII and Korea. That was a day when soldiers ate “C-Rations” rather than “MREs” and each kit came complete with a pack of cigarettes.
Times have changed radically but the memories linger on. “Stick It To The Man” is another of those embedded phrases that has long overstayed its welcome. For me it always evokes an image of Huey Newton.
To quote from John Kerry’s favorite poem:
I grow old…, I grow old…, I shall wear the bottoms of my trousers rolled.
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